The term "Zapatista" refers to members of the Zapatista Army of National Liberation (EZLN), a revolutionary group in Mexico that emerged in the 1990s. They are named after Emiliano Zapata, a key figure in the Mexican Revolution who fought for land reform and the rights of peasants. The Zapatistas advocate for indigenous rights, social justice, and anti-globalization, emphasizing the importance of local communities and self-governance.
The Zapatista movement gained international attention after their uprising in Chiapas on January 1, 1994, coinciding with the implementation of the North American Free Trade Agreement (NAFTA). They use a unique blend of traditional and modern tactics, including social media, to spread