The "Teen Market" refers to the demographic group of individuals aged approximately 13 to 19 years. This age group is significant for businesses because teens often have their own spending power and influence family purchasing decisions. They are key consumers of products like clothing, technology, and entertainment, making them a target for marketers. Understanding the preferences and behaviors of the teen market is crucial for brands. Trends in social media, fashion, and technology can rapidly change, impacting how companies engage with this audience. Brands often use platforms like Instagram and TikTok to reach teens effectively, adapting their strategies to align with current interests and values.