Younger generations, often referred to as Generation Z and Millennials, are individuals born roughly from the late 1980s to the early 2010s. They are characterized by their familiarity with technology, having grown up during the rise of the internet and smartphones. This exposure has shaped their communication styles, social interactions, and access to information. These generations tend to prioritize values such as diversity, sustainability, and social justice. They are more likely to advocate for change and engage in activism, using social media platforms to raise awareness about issues that matter to them. Their preferences influence trends in consumer behavior and workplace culture.