Generational Studies is a field of research that examines the characteristics, behaviors, and values of different age groups, often referred to as generations. These studies typically focus on how historical events, cultural shifts, and technological advancements shape the experiences and perspectives of people born within specific time frames, such as Baby Boomers, Generation X, Millennials, and Generation Z.
Researchers in Generational Studies analyze trends in areas like work ethic, communication styles, and social attitudes. By understanding these differences, businesses, educators, and policymakers can better address the needs and preferences of various age groups, fostering improved relationships and outcomes across society.