YouNow is a live streaming platform that allows users to broadcast themselves in real-time and interact with viewers through chat. It was launched in 2011 and has gained popularity among young audiences, enabling them to share their talents, hobbies, and daily lives. Users can join various channels based on interests and engage with content creators directly. The platform also features a unique system where viewers can support their favorite broadcasters through virtual gifts. This interactive experience encourages community building and allows creators to monetize their content. Overall, YouNow serves as a space for creativity and connection among its users.