Yesevi refers to the prominent 12th-century Turkic poet and Sufi mystic, Ahmad Yesevi. He is known for his significant contributions to the development of Turkic literature and spirituality. His teachings emphasized love, tolerance, and the importance of a personal connection with the divine. Yesevi's poetry, often written in the Turkic language, played a crucial role in spreading Islam among the Turkic peoples. Yesevi is also associated with the Yesevi Order, a Sufi brotherhood that continues to influence spiritual practices in Central Asia. His mausoleum, located in Turkistan, Kazakhstan, is a UNESCO World Heritage site and attracts many pilgrims and tourists, celebrating his enduring legacy in the region.