Pinduoduo is a Chinese e-commerce platform founded in 2015. It allows users to buy products at lower prices by participating in group purchases, where friends or family can team up to unlock discounts. The platform focuses on agricultural products and everyday items, making it popular among budget-conscious consumers. The app features a social shopping experience, encouraging users to share deals and invite others to join their purchases. Pinduoduo has rapidly grown in popularity, becoming one of the largest online shopping platforms in China, competing with giants like Alibaba and JD.com.