YG 엔터테인먼트 is a South Korean entertainment company founded in 1996 by Yang Hyun-suk. It is known for managing popular K-pop artists and groups, including BIGBANG, BLACKPINK, and iKON. The company focuses on music production, talent management, and event planning, contributing significantly to the global spread of K-pop. In addition to music, YG 엔터테인먼트 has expanded into various entertainment sectors, including television and fashion. The company is recognized for its unique style and innovative approach, often blending different genres and cultures in its projects, which has helped it gain a strong international following.