Big Hit Entertainment, now known as HYBE Corporation, is a South Korean entertainment company founded in 2005 by Bang Si-hyuk. It gained global recognition for managing the world-renowned boy band BTS, which has significantly influenced the K-Pop genre and expanded its reach worldwide. The company is known for its innovative approach to artist management and fan engagement, creating a unique ecosystem that includes music production, merchandise, and multimedia content. Big Hit has also expanded its roster to include other successful acts like TXT and ENHYPEN, further solidifying its position in the global music industry.