YB, short for YB Entertainment, is a South Korean music label founded by Yang Hyun-suk in 2010. The company is known for producing and managing popular K-pop artists, including the globally recognized group BIGBANG. YB has played a significant role in shaping the K-pop industry and promoting its artists internationally. In addition to music production, YB is involved in various entertainment sectors, including television and fashion. The label has launched several successful solo careers for its artists, contributing to the growth of the Hallyu Wave, which refers to the global popularity of South Korean culture.