Xiaohongshu, also known as Little Red Book, is a popular social media and e-commerce platform in China. Launched in 2013, it allows users to share product reviews, travel experiences, and lifestyle content through photos and short videos. The platform is particularly popular among young consumers seeking authentic recommendations. Users can create personal accounts to post content and follow others, fostering a community focused on sharing experiences. Xiaohongshu also features a shopping function, enabling users to purchase products directly from the app, making it a unique blend of social networking and online shopping.