The World Tourism Organization (UNWTO) is a specialized agency of the United Nations that promotes responsible, sustainable, and universally accessible tourism. Established in 1975, its main goal is to enhance the economic and social benefits of tourism while preserving cultural and natural heritage. UNWTO provides leadership and support to the global tourism sector by offering research, data, and policy guidance. It also fosters international cooperation and helps countries develop tourism strategies that align with their unique resources and needs, ultimately contributing to global development and poverty reduction.