The World Travel & Tourism Council (WTTC) is a global organization that represents the travel and tourism sector. Founded in 1990, it aims to promote sustainable growth and development in this industry. The WTTC works with governments, businesses, and other stakeholders to highlight the economic impact of travel and tourism, advocating for policies that support the sector's growth. The council conducts research and provides data on the economic contributions of travel and tourism, including job creation and GDP impact. It also organizes events and forums to facilitate discussions on best practices and innovations within the industry, fostering collaboration among its members and partners.