World Consumer Rights Day is celebrated on March 15 each year to promote awareness of consumer rights and needs. It aims to empower consumers to make informed choices and to advocate for fair treatment in the marketplace. The day highlights the importance of protecting consumers from unfair practices and ensuring access to safe products and services. The event was first observed in 1983, inspired by President John F. Kennedy's message to the U.S. Congress, which outlined four basic consumer rights: the right to safety, the right to be informed, the right to choose, and the right to be heard. Various organizations and governments participate in activities to raise awareness and promote consumer advocacy.