The World Car of the Year (WCOTY) is an annual award that recognizes the best new car in the world. Established in 2004, it is determined by a panel of automotive journalists from various countries. The award aims to highlight excellence in design, performance, safety, and environmental impact. The selection process involves a rigorous evaluation of eligible vehicles, which must be launched in the previous year. The finalists are chosen based on votes from the jury, and the winner is announced at the New York International Auto Show. This prestigious award helps consumers make informed choices when purchasing a new vehicle.