The European Car of the Year is an annual award that recognizes the best new car launched in Europe. A panel of automotive journalists from various countries evaluates vehicles based on criteria such as design, comfort, safety, and environmental impact. The award aims to highlight innovation and excellence in the automotive industry. The award has been presented since 1964 and is one of the most prestigious accolades in the automotive world. The winner is announced at the Geneva International Motor Show, making it a significant event for car manufacturers and enthusiasts alike.