Word association is a psychological exercise where one word prompts the recall of another word. This technique is often used in language learning, therapy, and creativity exercises. For example, if someone says “apple,” a common association might be “fruit.” This process helps individuals explore connections between words and concepts. In addition to its practical applications, word association can reveal insights into a person's thoughts and feelings. It can be used in games, such as Word Association Games, where players take turns saying words that relate to the previous one. This can enhance vocabulary and stimulate creative thinking.