Woodfordia is a genus of flowering plants in the family Lythraceae. It consists of several species, primarily found in tropical and subtropical regions of Asia. These plants are known for their attractive flowers, which can be red, orange, or yellow, and are often used in ornamental gardening. The most well-known species is Woodfordia fruticosa, commonly referred to as the fire flame bush. This plant is valued for its medicinal properties and is used in traditional medicine in various cultures. Additionally, Woodfordia species play a role in local ecosystems, providing habitat and food for various pollinators.