A wine merchant is a business or individual that specializes in the sale of wine. They typically offer a wide selection of wines from various regions, including France, Italy, and California. Wine merchants may operate physical stores, online shops, or both, providing customers with access to different types of wines, such as red, white, and sparkling. In addition to selling wine, many wine merchants also provide expert advice on wine selection and food pairings. They may host tastings and events to educate customers about different wines and their characteristics. Some wine merchants also offer services like wine storage and delivery.