Wine associations are organizations that promote the interests of wine producers, consumers, and enthusiasts. They often focus on education, marketing, and advocacy for the wine industry. These associations may represent specific regions, grape varieties, or styles of wine, helping to establish standards and guidelines for quality. Many wine associations also host events, tastings, and competitions to showcase their members' products. They provide resources for winemakers, such as research on best practices and trends in the industry. Examples of such associations include the California Wine Institute and the Wine and Spirit Education Trust (WSET).