Window displays are visual presentations created in the front windows of retail stores. They are designed to attract customers by showcasing products, themes, or seasonal promotions. Effective window displays often use creative arrangements, lighting, and props to draw attention and encourage passersby to enter the store. These displays play a crucial role in marketing and branding for businesses. By highlighting new arrivals or special offers, window displays can influence consumer behavior and enhance the shopping experience. Retailers often change their displays regularly to keep the presentation fresh and relevant, reflecting trends or upcoming holidays like Christmas or Halloween.