"Win-Win" is a negotiation strategy where all parties involved benefit from the outcome. Instead of one side winning at the expense of the other, both sides work together to find a solution that satisfies their needs. This approach fosters collaboration and builds positive relationships, making it a popular choice in business and personal interactions. In a Win-Win scenario, communication is key. Participants openly share their interests and concerns, allowing for creative problem-solving. This method can lead to more sustainable agreements, as everyone feels valued and invested in the outcome, ultimately promoting long-term success and cooperation.