The Wilmington Metropolitan Statistical Area (MSA) is located in southeastern North Carolina. It includes the city of Wilmington and surrounding counties, such as New Hanover, Brunswick, and Pender. This area is known for its coastal attractions, including beaches and the scenic Cape Fear River. The Wilmington MSA has a diverse economy, with key sectors including tourism, healthcare, and education. The presence of University of North Carolina Wilmington contributes to the area's educational landscape. The region is also recognized for its historical significance and vibrant cultural scene, attracting both residents and visitors alike.