The Willys-Overland Company was an American automobile manufacturer founded in 1908 by John North Willys. Initially, the company produced a variety of vehicles, including cars and trucks, but it became best known for its Willys Jeep, which played a significant role during World War II. The Jeep's rugged design and off-road capabilities made it a favorite among military personnel. After the war, the company continued to produce civilian versions of the Jeep, contributing to the popularity of the SUV segment. Despite facing financial challenges, Willys-Overland left a lasting legacy in the automotive industry, particularly in the development of off-road vehicles.