Wilkins Coffee is a brand known for its coffee products, particularly popular in the mid-20th century. The company gained fame for its unique advertising campaigns, which often featured humorous and memorable slogans. In addition to its coffee, Wilkins Coffee is recognized for its mascot, a character named Wilkins, who was used in various commercials. The brand's marketing strategies helped it stand out in a competitive market, making it a nostalgic name for many coffee lovers.