Wild Apricot is a cloud-based software designed to help non-profit organizations and associations manage their membership and events. It offers tools for membership management, online payments, event registration, and website creation, making it easier for organizations to streamline their operations. The platform is user-friendly and provides customizable templates, allowing organizations to create a professional online presence without needing extensive technical skills. With features like email marketing and donor management, Wild Apricot supports organizations in engaging their members and growing their community effectively.