Wholesale price refers to the cost at which goods are sold in large quantities, typically to retailers or other businesses, rather than to individual consumers. This price is usually lower than the retail price, allowing retailers to mark up the cost when selling to customers. Wholesale prices are influenced by factors such as production costs, demand, and market competition. Businesses often purchase products at wholesale prices to maximize their profit margins. By buying in bulk, they can reduce shipping and handling costs, which contributes to overall savings. Understanding wholesale pricing is essential for retailers to effectively manage their inventory and pricing strategies.