Wholesale buyers are individuals or businesses that purchase large quantities of goods directly from manufacturers or distributors. They typically seek lower prices per unit, allowing them to resell the products at a profit. Wholesale buyers often operate in various industries, including retail, food service, and e-commerce. These buyers play a crucial role in the supply chain by connecting producers with consumers. They help ensure that products are available in stores and online, making it easier for customers to access the items they need. Wholesale buyers often negotiate terms and conditions to secure favorable deals for their purchases.