Whitianga is a coastal town located on the Coromandel Peninsula in New Zealand. It is known for its beautiful beaches, including Buffalo Beach and Cathedral Cove, which attract both locals and tourists. The town serves as a gateway to various outdoor activities, such as fishing, boating, and hiking. The area has a rich history, with early Māori settlements and later European exploration. Whitianga is also home to the Mercury Bay area, famous for its marine life and scenic landscapes. The town hosts several annual events, including the Whitianga Scallop Festival, celebrating local seafood and culture.