White Label
"White Label" refers to products or services produced by one company that other companies rebrand and sell as their own. This allows businesses to offer a product without investing in its development or manufacturing. For example, a software company might create a program that other companies can customize with their branding.
This practice is common in various industries, including food, electronics, and software. It enables companies to expand their product offerings quickly and efficiently while leveraging the expertise of the original manufacturer. Ultimately, white labeling can benefit both the producer and the reseller by increasing market reach and sales opportunities.