Whakatane is a town located in the Bay of Plenty region of New Zealand's North Island. It is known for its beautiful coastal scenery, including beaches and the nearby White Island, an active volcano. The town serves as a gateway for tourists exploring the surrounding natural attractions and offers various recreational activities such as fishing, hiking, and water sports. The population of Whakatane is approximately 36,000 residents, making it one of the larger towns in the region. The area has a rich Māori heritage, with the local iwi, or tribe, being Ngāti Awa. Whakatane also features a vibrant arts scene and hosts several annual events celebrating its culture and community.