"Western influence" refers to the cultural, political, and economic impact that countries in the Western world, particularly Europe and the United States, have on other regions. This influence can be seen in various aspects of life, including fashion, music, and technology, as well as in political ideologies like democracy and capitalism. The spread of Western influence often occurs through globalization, where ideas and products cross borders more easily. This can lead to the adoption of Western lifestyles and values in non-Western countries, sometimes resulting in cultural exchange but also raising concerns about the loss of local traditions and identities.