Web design is the process of creating the visual layout and user experience of websites. It involves planning and arranging elements like text, images, and navigation to ensure that a site is both attractive and functional. Designers use various tools and techniques to create a cohesive look that aligns with the brand's identity. Good web design also focuses on usability and accessibility, making sure that all users can easily navigate the site. This includes optimizing the site for different devices, such as smartphones and tablets, and ensuring that it loads quickly. Effective web design enhances user engagement and satisfaction.