Web privacy refers to the protection of personal information and data while using the internet. It involves safeguarding details such as browsing history, online activities, and personal identifiers from unauthorized access or misuse. Individuals often use tools like VPNs and privacy-focused browsers to enhance their online security. Maintaining web privacy is essential as it helps prevent identity theft, data breaches, and unwanted tracking by advertisers. Laws like the General Data Protection Regulation (GDPR) aim to give users more control over their personal information and how it is used by websites and companies.