Wealthsimple is a Canadian online investment management service that offers a range of financial products, including investment accounts, retirement accounts, and tax-saving options. Founded in 2014, it aims to make investing accessible and straightforward for everyone, regardless of their financial knowledge. The platform uses a robo-advisor model, which means it automates investment decisions based on users' goals and risk tolerance. Wealthsimple also provides educational resources to help clients understand investing better, making it a popular choice for new investors looking to grow their wealth over time.