Betterment is an online investment platform that offers automated portfolio management services. It uses algorithms to create and manage a diversified investment portfolio tailored to individual financial goals and risk tolerance. Users can set up accounts with varying investment amounts, and the platform provides features like tax-loss harvesting and automatic rebalancing to optimize returns.
Founded in 2010, Betterment aims to make investing accessible and straightforward for everyone, regardless of their financial expertise. The platform charges a management fee based on the account balance, and it provides educational resources to help users understand investing concepts and strategies.