Wealthfront is an automated investment service, often referred to as a robo-advisor, that helps individuals manage their finances and grow their wealth. It uses algorithms to create and manage a diversified portfolio based on the user's financial goals, risk tolerance, and investment preferences. Users can open accounts for various purposes, including retirement savings and general investing. In addition to investment management, Wealthfront offers features like financial planning tools and tax-loss harvesting, which can help optimize returns. The platform is designed to be user-friendly, making it accessible for both novice and experienced investors looking to simplify their investment process.