Voter endorsement refers to the act of publicly supporting a candidate or political party during an election. This support can come from individuals, organizations, or influential figures and is often expressed through statements, social media, or official endorsements. Endorsements can help sway undecided voters and lend credibility to the endorsed candidate. Endorsements are typically based on shared values, policies, or goals between the endorser and the candidate. For example, a prominent community leader might endorse a candidate who prioritizes education reform, aiming to influence their followers to consider that candidate in the upcoming election.