Vivian Carter was an influential American radio personality and co-founder of Vee-Jay Records, one of the first independent record labels in the United States. Born in 1925, she played a significant role in promoting rhythm and blues music during the 1950s, helping to launch the careers of several notable artists. Carter was known for her passion for music and her commitment to showcasing diverse talent. Her work at Vee-Jay Records contributed to the integration of popular music, making it a vital part of the cultural landscape during a transformative era in American history.