A Visual Designer is a professional who focuses on creating visually appealing designs for various media, including websites, apps, and print materials. They use elements like color, typography, and imagery to communicate messages effectively and enhance user experience. Their work often involves collaborating with other team members, such as UX Designers and Graphic Designers, to ensure a cohesive look and feel. Visual Designers typically use software tools like Adobe Photoshop, Illustrator, and Sketch to bring their ideas to life. They must understand design principles and trends to create engaging visuals that resonate with target audiences. Their role is essential in branding and marketing, as strong visuals can significantly impact consumer perception.