Shopping assistance refers to services or tools that help consumers make informed purchasing decisions. This can include personal shoppers, who provide tailored advice and recommendations, or digital tools like price comparison websites and shopping apps. These resources aim to simplify the shopping experience by offering insights into product features, prices, and availability. Additionally, shopping assistance can involve customer service representatives who answer questions and resolve issues during the buying process. Some retailers also offer virtual assistants or chatbots to guide customers through their shopping journey. Overall, shopping assistance enhances convenience and helps consumers find the best products for their needs.