Viral content refers to media, such as videos, images, or articles, that spreads rapidly across the internet, similar to how a virus infects a host. This content often resonates with a wide audience due to its humor, relatability, or emotional impact, leading to shares and reposts on social media platforms like Facebook and Twitter. The process of viral spread relies on user engagement, where individuals share the content with their networks, creating a snowball effect. Factors like timing, trends, and the influence of social media personalities can significantly enhance the likelihood of content going viral.