Viewership trends refer to the patterns and changes in how audiences consume media over time. These trends can be influenced by various factors, including technological advancements, changes in consumer behavior, and the rise of new platforms. For example, the popularity of streaming services like Netflix and Disney+ has shifted viewership away from traditional cable television. Additionally, demographic shifts play a significant role in viewership trends. Younger audiences tend to prefer digital content on platforms such as YouTube and TikTok, while older generations may still favor conventional media. Understanding these trends helps content creators and advertisers tailor their strategies to reach their target audiences effectively.