Vietnamese Pop, often referred to as V-Pop, is a popular music genre in Vietnam that blends traditional Vietnamese sounds with modern pop influences. It emerged in the late 20th century and has since gained significant popularity among the youth. Artists often incorporate catchy melodies, vibrant rhythms, and contemporary themes in their songs. The genre features a variety of styles, including dance-pop, ballads, and hip-hop. Prominent V-Pop artists like Sơn Tùng M-TP and Hương Giang have contributed to its growth, using social media platforms to reach wider audiences. The music often reflects cultural trends and social issues relevant to Vietnamese society.