Video game marketing involves strategies and tactics used to promote video games to potential players. This can include advertising campaigns, social media promotions, and partnerships with influencers. The goal is to create awareness and excitement around a game before its release, ensuring it reaches a wide audience. Another important aspect of video game marketing is community engagement. Developers often interact with fans through forums, live streams, and events like E3 or PAX. Building a strong community helps foster loyalty and encourages word-of-mouth promotion, which can significantly impact a game's success in a competitive market.