Victor Lardent was a British artist and designer, best known for his work in the field of graphic design. He gained recognition for creating the iconic London Underground logo in 1933, which has become a symbol of the city's public transportation system. Lardent's design emphasized clarity and simplicity, making it easily recognizable. In addition to his work on the London Underground logo, Lardent contributed to various other design projects throughout his career. His artistic style was characterized by a modernist approach, focusing on functionality and visual impact. Lardent's contributions have left a lasting legacy in the world of graphic design.