Viability testing is a process used to determine whether a business idea, product, or project is feasible and likely to succeed. This involves assessing various factors such as market demand, competition, and financial projections. By gathering data and feedback, businesses can identify potential challenges and opportunities before fully committing resources. The testing often includes methods like surveys, focus groups, and prototype testing. These approaches help gather insights from potential customers and stakeholders, ensuring that the final offering meets their needs. Ultimately, viability testing helps reduce risks and increases the chances of success for new initiatives.