Market Validation is the process of confirming that a product or service meets the needs of potential customers. This involves gathering feedback through surveys, interviews, or focus groups to understand if there is a demand for the offering. By validating the market, businesses can reduce the risk of launching a product that may not succeed. The goal of Market Validation is to ensure that the target audience finds value in the product. This can help entrepreneurs refine their ideas, adjust their marketing strategies, and ultimately increase the chances of success in a competitive landscape.