Vetements is a French fashion brand founded in 2014 by designer Demna Gvasalia and his brother Guram Gvasalia. The brand is known for its avant-garde designs, oversized silhouettes, and streetwear influences. It gained popularity for challenging traditional fashion norms and often incorporates elements of irony and social commentary in its collections. The name "Vetements" translates to "clothes" in French, reflecting the brand's focus on everyday wear. The label has collaborated with various brands and artists, further expanding its reach and impact in the fashion industry. Its unique approach has made it a significant player in contemporary fashion.