A "Verlag" is a German term for a publishing house or publisher. It is a company that is responsible for producing and distributing books, magazines, and other printed materials. The primary role of a Verlag is to manage the entire publishing process, from acquiring manuscripts to editing, designing, and marketing the final product. In addition to traditional print media, many Verlage also engage in digital publishing, offering e-books and online content. They often work with authors, illustrators, and editors to bring creative works to the public. Notable examples of Verlage include Random House and Springer Nature.